Six chapters. One live city. A deliberate look at the architecture, the three people who use it, and what the first thirty days of operating a market actually contain.
Every market has a restaurant scene, a nightlife scene, and a weekend economy worth being good at. None of it is served well by the platforms that currently own local search.
Yelp, Google, TripAdvisor. They rank the wrong thing, surface the loudest sponsor, and don’t care whether a Tuesday-night spot in Five Points is open.
Eventbrite, Facebook, venue Instagrams, newspaper calendars. Locals give up and default to whatever they can remember.
Columbia doesn’t want to be “Yelp for Columbia”. It wants EverythingCola. People trust a voice that sounds like it lives there.
Infrastructure is shared. Brand is local. Both are non-negotiable, and that’s why the platform layer and the city layer have to be different things.
The same codebase powers every Citytize city. What changes per market is the brand on the front, the operator in the middle, and the catalog underneath.
Consumer brand
What locals openTenant layer
Per-city stateCitytize platform
Once, for every marketHover a layer to focus · pulse shows the shared runtime
Locals open EverythingCola in Columbia. They see Columbia voice, Columbia partners, Columbia events. The fact that the same engine powers every other city on the network is invisible to them by design.
Your city’s team handles partners, catalog, editorial voice, local events, and sponsorships. Citytize handles the product, the billing rails, and everything that would otherwise be a full engineering org to build from zero.
A ranking improvement shipped for Columbia is live in Tampa the same week. A new partner workflow designed in one market is available to all. The network compounds.
The network only works when every audience feels like the platform was built for them. The best way to see it is to sit with each person for a minute.
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LIVETonight
Tonight in Columbia
Live music · The Vista
Late bite · Five Points
Rooftop pours · Main St
Trivia · Devine St
Lens · Consumer
They open EverythingCola because it feels like Columbia, not Columbia + four other cities. Tonight’s picks. A map. A quick search. That’s the job.
What they’re doing
What they see
What they walk away with
Columbia has been live since before anyone read this page. You don’t need a demo — you need a tour. Six routes you can open in a new tab right now and feel for yourself.
/columbia
The room you enter when you open EverythingCola. Real-time picks, city voice, Columbia’s own hero.
Open route/columbia/tonight
What’s happening in the next few hours, curated and ordered for someone with plans to make now.
Open route/columbia/food-and-drink
Restaurants, bars, coffee, breakfast — by neighborhood, by vibe, by what’s open.
Open route/columbia/things-to-do
The weekend view — daytime ideas, evening plans, the routes that turn a Saturday into a night out.
Open route/columbia/events
A live calendar of what’s on. Partners publish. Operators curate. Locals actually find it.
Open route/columbia/map
Pins where people live. Filters that match how people actually search. The map is the product.
Open routePrefer a single entry point?
Open the Columbia home and click around from there. The consumer surface is self-contained — no login, no friction, no platform branding.
Open EverythingColaBrilliant Directories is a generic directory tool that does many things adequately. Citytize does one job — helping city media operators win — and ships features generic directory tools don't prioritize.
| Brilliant Directories | Citytize | |
|---|---|---|
| Built for | Generic directories (any niche) | City discovery specifically |
| Live production reference | Generic demo sites | EverythingCola.com (live, paying customers) |
| Today/Tonight real-time feed | No | Yes |
| City-grounded AI Concierge | No | Available |
| Auto-discovery from Google Places | No | Available |
| Tech stack | Legacy PHP | Modern (React + Vite + Firebase) |
| Mobile-first design | Themed | Native |
| Migration service | Self-serve | Done-for-you, included |
| SEO redirect mapping | DIY | Included |
| Operator playbook | No | Included |
| MailChimp / ActiveCampaign integration | No (a common operator complaint) | Native + Resend/SendGrid |
| Newsletter | Add-on | Core |
We’ll show you actual side-by-side benchmarks of your current site vs. EverythingCola during your free SEO audit.
The platform work is paced, not rushed. Here's the arc from claim to public launch, with the split between what Citytize does and what only you can do.
Phase 01
Days 1–7
Citytize does
You do
Checkpoint
Your city exists in the registry with a brand and a scope.
Phase 02
Days 8–14
Citytize does
You do
Checkpoint
Your city’s consumer site renders under its own brand.
Phase 03
Days 15–21
Citytize does
You do
Checkpoint
A city full enough that a local would recognize it.
Phase 04
Days 22–30
Citytize does
You do
Checkpoint
Open to the public. Operator mode, engaged.
If you're moving from Brilliant Directories or another platform, this is what you'll get. We can deliver the technical work that gives you the best chance — and we'll tell you what we won't promise.
What we’ll do for you
What we won’t promise
We can’t guarantee a specific traffic outcome — Google’s algorithm decides, not us. We can deliver the technical work that gives you the best chance, monitor the recrawl, and fix issues we identify in the 60-day window. That’s what we promise.
Industry data on platform migrations: 50-80% of migrations experience measurable traffic loss in the volatility window, and 17% never fully recover. Well-executed migrations with proper redirect mapping typically maintain 80-90% of rankings within 4-12 weeks — but that’s a typical range, not a contract.
What you avoid by migrating
Continued degradation on a slow, dated platform that’s losing ranking power year over year because page speed and Core Web Vitals have become heavier ranking factors.
Standard timeline
Weeks 1–2
Discovery, branding, domain configuration, content audit
Weeks 3–4
Data migration, content import, design customization
Weeks 5–6
Operator training, soft launch on staging, SEO redirect setup
Weeks 7–8
Public launch, post-launch monitoring, first newsletter send
A 6-8 week migration is standard for B2B SaaS. We’d rather do it right than rush.
Free SEO Audit before you commit.
Send us your current site URL. We’ll send back a one-pager showing your current page speed, SEO health, and what we’d improve. 30 minutes. No obligation.
Get a Free SEO AuditA city is easy to fake. A network of cities is not. The engine beneath the product is what makes the second and tenth market as fast to launch as the first.
Shared platform code. Tenant-isolated data. Host-based resolution so each city resolves by domain or path without forking.
Per-market subscriptions, direct payouts to operator accounts, and a shared billing book that admins and partners both see.
Every partner edit and event runs through a state machine: draft, review, schedule, live. No surprise publishing, no unmoderated drift.
Firestore security rules scope reads and writes to the tenant. An operator for Columbia cannot see Tampa, even by mistake.
Tenant-aware sitemaps, canonical domains, and city-owned URLs. Search engines see a real local brand, not a subfolder of something bigger.
Impressions, taps, search queries, conversion on partner listings. Operators and partners see the same shape of signal, scoped to their view.
The first city has to be good. The tenth city has to ship without heroics. Everything in the architecture is sized for the tenth.
Clear lines on what Citytize provides and what only the operator can own. If you want someone to write your articles or sell your sponsorships, we're the wrong fit.
Citytize provides
You (the operator) own
This is a software platform with onboarding and support — not a managed media agency. If you want a platform that gets out of your way and lets you focus on local content, sales, and community, you’re in the right place.
We focus on what city discovery operators actually need and integrate with best-in-class tools for everything else.
Forums / Open community boards
Use Facebook Groups or Reddit. We can integrate links and comment widgets.
Yelp-style user reviews
We embed Google Reviews on business profiles instead. They’re already where your users trust them.
Booking / reservations
We integrate with OpenTable, Resy, Eventbrite, and Tock — building this from scratch would be worse than what already exists.
Native event ticketing
We integrate with Eventbrite. If you need a closer integration, we’ll quote it.
Email deliverability infrastructure
We run on Resend/SendGrid for reliability.
Native paywall / subscription billing
Not in v1. On the roadmap. We integrate with Stripe and Memberful in the meantime.
Pricing is gated behind a free SEO audit or walkthrough. Everything else — SEO, migration, data, support — is answered here directly.
Request your market, check availability, and start the 30-day arc. You get a consumer brand, the operator workspace, and a real local discovery app on day one.
If you’re evaluating Citytize as an investor, partner, or strategic operator, we’d rather have the conversation than run you through a form. Short note, fast reply.
Thanks for reading. Now go open Columbia.
